I see a lot of very polished photography work for different apparel brands. And that may be a very good thing, but so is standing out. We wanted to make something to show the possibilities when you bring visual effects into the mix, not just from a photography aspect but for motion as well. It not only shows the product in action, but in this case, amidst the elements they're designed for. It's something different, and we think, very valuable to the market.
